Tag Archives: Marketing

Arab Health and MI4

Arab Health 2013 was held on January 28-31 in Dubai, United Arab Emirates. It’s a big trade show that brings together medical companies from around the world to introduce innovative new products. This year we were able to go! In … Continue reading

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Data

Daily reporting is starting up at esyringe. My boss wants a report on esyringe.com everyday, starting today. The website is set up for Google Analytics (GA). But how to use it… GA offers a ton of tools and a ton … Continue reading

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Emerging Markets

McKinsey Quarterly has another great article, this one on ten key points that a company must succeed in to take advantage of emerging markets. This is something to look into because these markets will reach $30 trillion in annual consumption … Continue reading

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Marketing and Effectiveness

McKinsey Quarterly’s recent article on Measuring Marketing’s Worth uses five questions to evaluate how your company can use marketing to its best advantage. From the article, these questions are: What exactly influences our customers today? How well informed (really) is our … Continue reading

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Marketing and Science

A very interesting commercial came to my attention. It’s from BASF, a company that has made an interesting point about chemicals. Take a look: The company presents the idea that they are helping the community in many ways, several unknown … Continue reading

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